ALEXIS
EASTER
BRAND AMBASSADOR
Experience
September 2023 – Present
Brand Ambassador • Ithaca
•Execute in-store demos at retailers like Whole Foods Market
•Create a positive interaction with the brand for every consumer
•Take accurate shelf photos of each item including their signage,
pricing, and surrounding items as well as demo table
•Maintain a demo table and samples in good order and adhering to
setup procedure
•Maintain on-shelf inventory in good order throughout demos
•Merchandise product on shelf and seek incremental off-shelf
placement opportunities to grow Ithaca Hummus brand within
accounts
•Perform against key program KPIs, including but not limited to sales
goals, conversion rates, and new consumer engagement
•Create and submit high quality, detailed recaps during event
•Recaps to include precise number of units sold, and photos of the
shelf set
•Provide feedback and insight on new products and/or services
June 2021– November 2023
Brand Ambassador• Interactions “Whole Foods”
Execute in-store events at a local Whole Foods Market
– Prepare and sample products to grow brand awareness and promote
sales
– Develop a genuine customer connection through exemplary customer
service
– Excite and educate shoppers about product key features –
Independent set up/break down of event